There are encouraging signs that 2024 is going to be ‘more sustainable’.
Firstly, the latest annual UK survey from Deloitte looks at consumer attitudes and behaviours around sustainability – and at changes people are making to live more sustainably, plus the barriers they encounter to doing this:
Adoption of more sustainable lifestyles continues to grow, but sustainable choices need to be made more affordable and widely accessible for consumers to contribute to the net zero transition.
Sustainable consumer behaviour and lifestyle 2023 | Deloitte UK
As one commentator says: “Fundamentally encouraging I judge but too many barriers!”
Then there are the ‘new year resolution’ sort of thing – encouraging certainly and probably fewer barriers!
5 manageable ways to adopt a sustainable lifestyle in 2024
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